Aeropostal Route 2007
The media were aware of the preparation and development of the event through the press office team and the website which was held expressly for the occasion. The organization of the event itself and the various institutions that supported it, followed the expedition and informed about the developments.
Prior to the dates of the trip a press conference took place to publicize the project, the composition of the team and the final route.
All the means for conducting interviews and reports were provided to journalists, as well as the necessary documentation in relation to the event. This was intended to maximise media coverage, a factor that impacted positively on the image of the sponsor.
Moreover, the fact that the 25th anniversary of this Rally is commemorated, facilitated the emergence of reports. Precisely, institutional support is an important element in the development of such events and since 1996 have done so. It has to be mentioned that at the forefront of this initiative was a woman endorsed by her sporting career, thus facilitating the emergence of stories, both in print and on television, as had already been demonstrated in connection with her previous participations.
It must also be noted that we reached an agreement with a television channel to produce a series of stories of the trip. It was also published a second book on the history of this route and the translation into Spanish of another book published in French about the beginning of "Latécoère line".
Schematic summary of interviews and reports of Mercè Martí appeared in different media regarding her participation in various air competitions.
|TVE||Interviews, Sport News and Documentaries.|
|TVE Comarcales||News and Interviews.|
|TV3||Interviews, Sport News and Documentaries, Sports Programs and Galas.|
|Antena 3||Interviews and News.|
|Tele 5||Interviews and News.|
|EuskalTelevista||Interviews and News.|
|Canal +||News and Entertainment.|
|TransWorld Internacional||News and Documentaries.|
|International Televisions||CNN, CBS different News.|
Extensive interviews and news in: El Pais, ABC, El Mundo, La Vanguardia, Avui, El Periodico, Diario 16, Sport, El Mundo Deportivo, Diario de Sabadell, El Nou, Marca, As, Diario de Mallorca, La Gaceta de Galicia, among others. Seven Covers and Twelve Interviews in Supplement Sunday Newspapers.
Total: 385 Publications
National Geographic, Hola, Paris Match, Dunia, Active, Vogue, Woman, 10 Minutos, Clara, Muy Interesante, TodoSport, Sports 10, Fly, Journal of Aeronautics and Astronautics, Airline Magazine, General Aviation, Car and Driver, Skipper, Solo Rutas, Fusion, World Business, Barcelona Divine, La Gazette, Shell Magazine, Airplane, Avion Revue, Discover Magazine, Woman, among others.
Total: 180 Publications